How to develop a marketing plan for your training company What is a marketing plan? A Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of time.So if you are currently in business or looking to set up a training company or starting out in freelance training, the … [Read more...] about Marketing plan for a training company
One Page Business Plan – how to write
One Page Business Plan This article on simple one page business planning has been on the agenda for some time but never quite made it to the keyboard. Often when I run business advice sessions one of the biggest barriers to many people starting a business – or at least a barrier in their head is the business plan. They go on course, read business start-up websites and they all say you must start with a plan – well they are right – but not the sort of plan that many of the business books … [Read more...] about One Page Business Plan – how to write
Marketing template & plan for small businesses
Small company marketing audit Many training, consulting and professional services firms make an assumption that marketing will take care of itself. It won’t! We need to periodically look at what we do and plan our approach.Every now and again it is worth looking at your business, what you do and where you do it.This simple tool will provide you with a basic structure to review your marketing activity and what it is doing for you.Where is your business now? – Current position of your … [Read more...] about Marketing template & plan for small businesses
