Disruptive Innovations that have impacted B2B MarketingDisruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts.Especially that some firms just seem to keep being there.The question is what will be the next disruptive technology or application that will change the way we do things?The Rise of the SoMoLo ShopperThe Rise of the SoMoLo Shopper A SoLoMo shopper is a Social media savvy, … [Read more...] about New posts on #ecademy 3

Ecademy member makes worlds top 100 tweeters list on LeadershipEcademy member makes worlds top 100 tweeters list on Leadership Well what do you knowToday I received a tweet from Evan Carmichael, saying I have been included on his top 100 tweeters on leadership.Now if you don't know Evan, he runs a well respected site on all things social media - Blogs twitter etc. Using complex tools and research he periodically publishes lost of top blogs and tweeters on a range of topics. I have … [Read more...] about New posts on #ecademy 2

Social Media Connection vs. EngagementSocial Media Connection vs. Engagement Interesting look at how to balance engagement with connections and how some people confuse one thing with the other.In the blog "You're connected, but are you engaging" the author talks about connections being a commodity - and we know what that means - they are not really valued, at least not in the way an engaged "relationship" is.Click to see the original postThis is an interesting way to look at … [Read more...] about New posts on #ecademy

Remember your ecademy "tags" or 50 words - are you missing business?Remember your ecademy "tags" or 50 words - are you missing business? Today it struck me that I had not reviewed these since I set up my ecademy account some time ago.Much like keywords on a website, sometimes the nature of our business changes and words and phrases come and go. I was stunned to see how badly I had chosen these to be... but that has changed...What prompted me to look at this was changing my twitter … [Read more...] about Our blog posts on ecademy 6

Marketing activity - what to measure?Marketing Measurement Checklists Marketing is one of the single largest "overhead" expences of any business - and yet from recent research there is little or no sensible ROI (Return On Investment) being measiured in a business like way.1 in 5 dio not measure the impact of their marketing activity at all 45% measure only a single attribute (mostly vanity metrics) 20% employ NO tracking! 2012 #Olympics - fail … [Read more...] about Our blog posts on ecademy 4

Social media software - driving adoption across the businessYour thoughts?Mike Morrison RapidBI.com Blog:The Evolution of the Social Business - Expert PredictionsWhat are your thoughts? Mike Morrison RapidBI.com Blog:Are you making outgoing calls? I have just had a sales call from a company using "freeindex" for harvesting data.Now the last time this company called I said I was not interested in their services & to remove me from their list, I'm sure what they … [Read more...] about Our blog posts on ecademy

Social media software - driving adoption across the businessYour thoughts?Mike Morrison RapidBI.com Blog:The Evolution of the Social Business - Expert PredictionsWhat are your thoughts? Mike Morrison RapidBI.com Blog:Are you making outgoing calls? I have just had a sales call from a company using "freeindex" for harvesting data.Now the last time this company called I said I was not interested in their services & to remove me from their list, I'm sure what they … [Read more...] about Our blog posts on ecademy

The Business Year in Visual Review Out with the old and In with the new A visual look at the changes impacting business in 2011 and how that may change for 2012.It seems that in 2011 we were more worried about paying our bills than keeping customers happy.How Twitter is impacting strategic decisions In the past few days, Verizon and GoDaddy.com have both reversed courses, pushed to change policies and proclamations by a groundswell of customer dissatisfaction. After thousands of customers … [Read more...] about Our blog posts on ecademy

Business Journal - looking back on 2011 This is a great series of images from 2011 from the Business JournalWhich is your fav? Turkey, men in suits, Hawaiian shirts, Sesame Street...?Mike Morrison RapidBI.com@rapidbiPredictions for 2012... or are they? Here are some of the current predictions for 2012 - worth a read: Small business owners - Fox Business Tablets & Tech from the BBC IB Times on social media, world peace... Business week sports predictions Dachis on … [Read more...] about Today’s Links on ecademy 3

Top 10 most important topics to business peopleThe site BusinessZone earlier this month published their most popular articles of the year:These are: 1. "I am not an SME, you patronising ****!" (16,679 views) Big businesses and governments are totally, hopelessly clueless about small businesses, says Robert Craven.2. James Caan quits Dragons' Den (10,688 views) In January, entrepreneur James Caan revealed that he would no longer appear on popular BBC TV show Dragons' Den.3. … [Read more...] about Today’s Links on ecademy 2