In a previous RapidBI article we discussed the effectiveness of Twitter in terms of marketing for SMEs. However, it is far from being the only social media tool that you can use to reach your online audiences. Facebook Canvas was introduced a year ago to allow companies, including SMEs, to establish their marketing presence on the social media platform in a new way.What is Facebook Canvas? At first glance, a Facebook Canvas advertisement resembles a standard ad on the social media site. … [Read more...] about Using Facebook Canvas as a Marketing Tool for SMEs