You can start a business easier today than ever, but you must have a corresponding website for your business. Every business big or small should have a website, but those that are smaller will have to take more time and effort to build their presence online. Whether you have just started your business or finally realized that you need a website for your company, there are many benefits that come with having a website.Having a professional website for your business can boost your success at a … [Read more...] about Six reasons why all business need a website
Using Facebook Canvas as a Marketing Tool for SMEs
In a previous RapidBI article we discussed the effectiveness of Twitter in terms of marketing for SMEs. However, it is far from being the only social media tool that you can use to reach your online audiences. Facebook Canvas was introduced a year ago to allow companies, including SMEs, to establish their marketing presence on the social media platform in a new way.What is Facebook Canvas? At first glance, a Facebook Canvas advertisement resembles a standard ad on the social media site. … [Read more...] about Using Facebook Canvas as a Marketing Tool for SMEs
Twitter as a marketing tool for SMEs
Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
10 day payment pledge – the UK government support for the credit crunch
Prompt Payment Guidance for Public Sector Organisations Do you work for any UK based government department, local authority, NHS or public funded body? If so this article is for you.Prompt public sector paymentsI have recently completed some work for one of these organisations and they are now late with the payment - and so I am to two of my suppliers. One of them reminded me of the pledge last autumn for all gov departments to pay small business within 10 days - irrespective of the … [Read more...] about 10 day payment pledge – the UK government support for the credit crunch
The future of HR in an ever shrinking world of work
The world of work has changed, but is HR changing fast enough? What is the future of HR?It is all very well saying that HR needs to do things differently as well as different things, but what things? How? Why? Where has HR come from? It helps to understand the history of HR a little.In the UK the CIPD track this on their web site and capture the early journey in this statement: The CIPD, as we know it today, started life in 1913 as the Welfare Workers’ Association. We’ve been helping … [Read more...] about The future of HR in an ever shrinking world of work
