Group think limits brainstorming benefits In an article: "Collaborative fixation: Effects of others' ideas on brainstorming" by: Nicholas W. Kohn, Steven M. Smith in Applied Cognitive Psychology (29 March 2010) an insight into the real effectiveness of brainstorming is given. The abstract summarizes the thinking very well: Three experiments examined whether or not fixation effects occur in brainstorming as a function of receiving ideas from others. Exchanging ideas in a group reduced the … [Read more...] about Brainstorming – Making it work in light of new research