A time and a place for the brainstorm Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.The study, conducted by Nicholas Kohn and colleagues focused on the process of combining ideas that have already been generated. In this context the traditional … [Read more...] about A time and a place for brainstorming techniques
Brainstorming – Making it work in light of new research
Group think limits brainstorming benefits In an article: "Collaborative fixation: Effects of others' ideas on brainstorming" by: Nicholas W. Kohn, Steven M. Smith in Applied Cognitive Psychology (29 March 2010) an insight into the real effectiveness of brainstorming is given. The abstract summarizes the thinking very well: Three experiments examined whether or not fixation effects occur in brainstorming as a function of receiving ideas from others. Exchanging ideas in a group reduced the … [Read more...] about Brainstorming – Making it work in light of new research
