Why should we blog? For some time I have been promoting Twitter as a good thing for people running small businesses to do, but recently I have been asked “why blog” and what is the value to small businesses and freelance consultants and trainers. I guess that because I have been doing this for some time that I overlooked the basics. This article is the first is a short series to show why and how to blog for business. People and business blog for a wide range of reasons including: … [Read more...] about Why blog? Is it a Marketing tool?
Starting a Business or Technical Blog There is a lot of advice on the internet on "how to start a business blog", less on "why to start a business blog" and even fewer on how and why. This article was prompted by a tweet I saw asking for advice when he has been "tasked with finding out about blogs with the aim of setting up a technical one". Many freelance or small business owners may that also considered setting one up as others in their industry have them. So why blog for business? Why … [Read more...] about How & why to start a business or technical blog