What is LinkedIn? Is LinkedIn a social network? Is LinkedIn a professional network? Is it a database, if so of what? In this video Mike explores what LinkedIn actually is, and it might not be as obvious as you thing. When you understand what LinkedIn actually is, it will change the way you look at it and how you use it. So what are your thoughts? Do you agree with Mikes thoughts? please add your comments below. Video Transcript Hi everyone, Mike … [Read more...] about What is LinkedIn? How does it work?
Looking at the wrong LinkedIn metrics? Are you guilty of looking and focusing on inefficient LinkedIn metrics? There are some an old sayings, Just because you can measure something, does not mean you should. And What gets measured gets done. Looking at the wrong LinkedIn metrics? Why do we focus on some metrics and not others? Dowe look at the right or wrong LinkedIn metrics? I was at a networking event recently and the talk was about LinkedIn Posts/ articles and … [Read more...] about The Insanity of looking at the “wrong” LinkedIn metrics on articles
Why should we blog? For some time I have been promoting Twitter as a good thing for people running small businesses to do, but recently I have been asked “why blog” and what is the value to small businesses and freelance consultants and trainers. I guess that because I have been doing this for some time that I overlooked the basics. This article is the first is a short series to show why and how to blog for business. People and business blog for a wide range of reasons including: … [Read more...] about Why blog? Is it a Marketing tool?
So you have decided to run a training company, you have identified what it is you want to train and in what sector (see porter five forces ). Now all you need to do first tell the world you exist... wrong Marketing is as important part of running a business as delivering the product or closing the sale. How can you close a sale or deliver a product if people don't know you are there? Some would argue that you need to follow: Top 6 ways to market Training Services 1. Build a … [Read more...] about Marketing and SEO for training providers
SEO (Search Engine Optimisation) is specialist, expensive and you need to know what you are doing... don't you? Right?... wrong! The current commercial and financial climate that we are operating in is causing most of us to tighten our belts and think twice about spending. This especially true for Training, HR and other small consultancies and entrepreneurs. SEO has always been seen as a "technical" area and only for the specialists. Few people have said that you can do it yourself with … [Read more...] about Don’t let SEO burst your budget
Do you need an Adwords trainer? Today I received a discount code for advertising on LinkedIn, for some reason I then went to do a search and saw a link "we are #1 on google search for Adwords trainer - try it and find out". This showed About 290,000 results. This got me thinking. Why I even started this I don't know but it was a useful 30 minute exploration. Early in 2004/5 when I first started this site I did try using adwords to raise traffic to the then new website. Like many consulting … [Read more...] about Adwords trainer & Adwords training
Marketing Tips For Trainers & Learning Facilitators Are you a member of the Learning Practitioners Association - LPA (formerly TrainerBase)? Are you making it work for you? In this article Mike Morrison describes how he as made it to be number 1 listing in TrainerBase which has a significant impact on how many people look at your profile, and can enhance your ability to get hired. Ok so you have ‘signed up’ but what is The LPA and how can you make it work for you? Note – if you are a not … [Read more...] about Learning Practitioners Association (LPA)- Are you making the most of your membership
Getting your website seen on the web by potential purchasers Introduction to Search Engine Optimisation (SEO) for trainers and consultants or How to Get seen on the web: You have developed your website and it looks great. How many visitors are you getting? Search Engine optimisation is a bit of a black art but it is something that you can do yourself. It need not cost as much as you think. Mike has researched this over the past 2+ years and learnt from experience how to get your site … [Read more...] about get seen on the web