Why should we blog? For some time I have been promoting Twitter as a good thing for people running small businesses to do, but recently I have been asked “why blog” and what is the value to small businesses and freelance consultants and trainers. I guess that because I have been doing this for some time that I overlooked the basics. This article is the first is a short series to show why and how to blog for business. People and business blog for a wide range of reasons including: … [Read more...] about Why blog? Is it a Marketing tool?
Social media expert or wannabe? ... or how to spot a fake social media expert. Let me start this piece by saying that I am not a social media “expert”. I use social media for marketing and promoting my business, but It is not a service that I routinely do for people. What frustrates me is people that claim to be experts in helping businesses in social media, but are blatantly not. The more you look around, the more people there are that proport to be “experts” in this area. Why are there … [Read more...] about Social media expert or wannabe?