The rising cost of learning… First there was decimalisation, then the Euro, the litre and now the e-book. Isn’t it interesting that to many of us the actual increasing costs of things are not so obvious when there has been a change of culture or context? With the introduction of decimalisation in the early 70s and latterly the Euro across central Europe many products were rounded up in price. Even more recently the move from selling petrol from gallons to litres allowed the price to jump … [Read more...] about The rising cost of learning… The E-Book – con or hero?
50 Tips for Using Twitter as a Marketing Tool Twitter is the communication tool of the moment. In 2008 if you had asked anyone about Twitter they would have thought that you were a bit of a geek - now many people are using it for social, learning and business purposes. Twitter is a powerful way to hear about the 'hear and now' thoughts on a key topic - not just from people you know or follow you - but from anyone interested in the topic - all in 140 character bite sizes pieces. Twitter can … [Read more...] about 50 Tips for Using Twitter in Business