Social Media & Customer Service Over the past few months I have been (un)fortunate enough to have experienced some very poor customer service in the context of relatively high value purchases. In each case after failing to have the problem acknowledged by the appropriate customer service channel I have put up a direct tweet or two, and the reactions have been curious.From a direct point of view I have had everything from very quick resolution through to being completely ignored. However … [Read more...] about How to use Twitter for great customer service
New Science as a Model for Organizational Development – Walonick
New Science as a Model for Organizational Development David S. Walonick, Ph.D. The world is changing. The deterioration of structure is apparent where ever we look. The old ways of doing things no longer works. Rapidly expanding technology has irreversibly altered the world in ways which we are still tying to understood. We have entered a new era characterized by the proliferation of information.New scientific discoveries are forcing us to re-examine many of our basic assumptions about society … [Read more...] about New Science as a Model for Organizational Development – Walonick
Reviewing employee performance through effective communication
It is important to review performance through good communications. As the snow recedes our thoughts turn to the spring and the unpopular annual appraisal season. Why are appraisals or performance reviews dreaded by some and feared by others? Many managers despair at the thought of stopping work as they see it to have to prepare and then interview their team members. This stoppage, of course, is accompanied by a complicated, sometimes arcane system which does not look as if it has anything to … [Read more...] about Reviewing employee performance through effective communication
Why are we so bad at communicating and presentations
Are we catering to all our employees' needs? Are we really aware of everyone's disability?Why are most of us being discriminating? Why do we put some of the people we should be supporting at a disadvantage?A few months ago I had personal reasons to look at the material I was producing for clients. Are we as professional communicators providing the best service we can? Or are we providing what looks good to our immediate paymasters?Am I blind? A few months ago I was unfortunate to … [Read more...] about Why are we so bad at communicating and presentations
What is a business blog? A marketing tool?
What is a Blog?Lets look at the background behind this technology, so we can understand where it is coming from.Research into the history behind blogs suggests that it was Pyra Labs is the company that adopted the word Blogger, and made the service a big success (now known as Google blogger/ blogspot).The people that were the co-founders of Pyra Labs were Evan Williams and Meg Hourihan. "Pyra" was also the name of the company's first product. It was a web based application … [Read more...] about What is a business blog? A marketing tool?
Twitter as a marketing & CRM tool
Twitter: your CRM & marketing channel. It's about more than just followers...Over the past 12 months in my twitter contributions I have often included tips to help those involved in using twitter for their business (marketing). I often get requests to publish a full set - so here is a list of my current thinking about using twitter as a tool for building relationships for future business. In no particular order (other than alphabetical)...Add value - share interesting or useful … [Read more...] about Twitter as a marketing & CRM tool
Twitter as a marketing tool for SMEs
Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
make-the-most-of-social-media-for-marketing
Make the most of social media for marketing Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy?Is your approached integrated or haphazard? Did you know that you can feed your blog posts to your twitter account or face book etc?You have to be careful about content as each is a slightly different audience, however if you can have more activity with less effort all the better.Tools like Twitterfeed help take your blog … [Read more...] about make-the-most-of-social-media-for-marketing
2020 leadership – 4 steps to sustainable success for organizations
We cannot ignore the need for 2020 Leadership in our organizations. I have seen many discussions on HR and training forums about the needs of leaders and managers. These talk about leadership development and talent. As a result of my research recently, I have noticed that practitioners often talk about the contents of training. The style of the delivery. And importantly how cheap and quick we do this.Ignoring the fact that you cannot have high quality training that is quick and cheap. (I … [Read more...] about 2020 leadership – 4 steps to sustainable success for organizations
50 Tips for Using Twitter in Business
50 Tips for Using Twitter as a Marketing ToolTwitter is the communication tool of the moment. In 2008 if you had asked anyone about Twitter they would have thought that you were a bit of a geek - now many people are using it for social, learning and business purposes.Twitter is a powerful way to hear about the 'hear and now' thoughts on a key topic - not just from people you know or follow you - but from anyone interested in the topic - all in 140 character bite sizes pieces.Twitter can … [Read more...] about 50 Tips for Using Twitter in Business
How to write a blog – getting motivated to write
How to write a blog is continued from a recent post “How to write a blog – length and regularity”, this piece looks at how to write. Using this approach it will be easier to write well and regularly!The author Rachel Aaron (The Spirit Thief) on her blog introduced a concept for professional writers to increase their writing rate. Whilst this is not important for “business” bloggers (internal or external), the tool she introduces is helpful to resistant writers. This tools is called “The … [Read more...] about How to write a blog – getting motivated to write
Blogging for business – How to write a blog – length and regularity
No matter where you are in a business, internal communication tools are increasing, and we are expected to write a blog. Many of us either hate the thought of writing or just cannot be motivated to do it.Whilst researching something I came across a great tip for blog writers. This blog shares some of that. How long should a blog be? Some research was done into some of the most popular blogs on the internet suggests that successful blogs are between 250 and 600 words. This is a lot less … [Read more...] about Blogging for business – How to write a blog – length and regularity
