What is the Ansoff Matrix Product -v- Market grid/ matrix? The Ansoff product matrix is a common model taught in nearly all business and marketing courses. But what is it and how do we use it? Introduction to the Ansoff matrix The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.Ansoff's product/ market matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing … [Read more...] about Ansoff Matrix – product -v- market grid