What is persona mapping in change management? We can use Persona mapping to help understand the needs and wants of a target audience or market. Persona maps can ensure we meet the needs of our stakeholders. A Persona map is a fictional character. At the same time, it needs to be a realistic profile of our target customer. They reflect characteristics like job or role title, personal attributes, goals, motivations, attitudes etc. For any given product or service there … [Read more...] about What is persona mapping in change management?