In this article, I will share my 10 steps to building relationships for effective change management. 10 Tips for building lasting business relationships and making change management more effective. Go back 10 years and change management was more about conformance, tracking technical changes and processes. Thank goodness that has changed. Today Change Management is more about preparing the people in the organisation for the change. Working with the psychology of change and … [Read more...]
What is persona mapping in change management?
What is persona mapping in change management? We can use Persona mapping to help understand the needs and wants of a target audience or market. Persona maps can ensure we meet the needs of our stakeholders. A Persona map is a fictional character. At the same time, it needs to be a realistic profile of our target customer. They reflect characteristics like job or role title, personal attributes, goals, motivations, attitudes etc. For any given product or service there … [Read more...]
