Using Twitter to market your training event As the training market changes, increasingly more and more trainers are looking to promote their on-line and open courses events, But how do you get people to attend and how do you keep costs down?If you are a member of TrainerBase or Training journal (TJonline), both have the ability to promote your events, however it is doubtful if either can fill a course. Some use paid for services, where a high percentage of the revenue goes to attracting … [Read more...] about Twitter as a marketing tool for training courses & events
Who is responsible for marketing? – all change in the business world
Who is responsible for marketing? If we Google or Bling "who is responsible for marketing" we get marketing, directors or everyone. Indeed many thought leaders on marketing say: "Everyone in your company should be aware of the marketing message, visions, and goals of the company, and should reflect that message in everything they do that is related to the product and your customers."Which is a truism, but how many organizations actually actively encourage all staff to participate. On a regular … [Read more...] about Who is responsible for marketing? – all change in the business world
