The world of business, sales, marketing and communications is changing, the question is are you 'up' with the new strategies or will you be scampering around for the scraps after the main pack have eaten? Use of social media as a part of an organizations marketing and sales strategy should not be overlooked. 10 key questions to ask your senior managers (or yourself) Do you have enough information to decide whether to ignore or engage new technologies? Do you know what your … [Read more...] about Modern Marketing – You don’t know what you don’t know
Make the most of social media for marketing Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy? Is your approached integrated or haphazard? Did you know that you can feed your blog posts to your twitter account or face book etc? You have to be careful about content as each is a slightly different audience, however if you can have more activity with less effort all the better. Tools like Twitterfeed help take your blog … [Read more...] about make-the-most-of-social-media-for-marketing
Why to use Twitter as a business marketing tool Use a new tools in the market as a key strategy? - you must be mad! In a changing economy, it might seem wrong to experiment with mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 800 million active users, while estimates place Twitter (which twitter doesn't disclose such figures) at around 5 million users. ** update Dec 2011 - Facebook is now 800+ active users and Twitter … [Read more...] about Why to use Twitter as a business marketing tool
Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
Many of us are on LinkedIn. many of us use the groups on LinkedIn. But what is the value of LinkedIn groups and what do people use them for? Earlier in the month I ran a survey with my group members. the group has just over 40,000 members. Most of the members are in the HR profession. The group is a reasonably active group. I would love to be able to tell you how active, but LinkedIn has removed the group statistics! Why do people use LinkedIn groups? As a regular user of LinkedIn … [Read more...] about Value of LinkedIn Groups – Why do some professionals use them? #hrblog
2015 update on 90-9-1 & 70-20-10 Is the 90-9-1 rule for online community engagement dead? Is it dead, different or a distraction? Crystal in her blog starts exploring the 90-9-1 rule based on the 2012 BBC research which suggests that 77% of people are creators. I will come back to this later. Certainly it can be a distraction if you apply the 90-9-1 with any weight. Certainly it is different, but dead..? Let's explore things a little. Setting the scene - why write this update on 90-9-1 … [Read more...] about Is the 90 9 1 dead? Is this relevant in 2015 and beyond? Do people still lurk?
Most learning professionals agree that interaction is key to learning and development. Increasingly groups and communities are being developed both within our organizations and using third party sites like LinkedIn , Facebook etc for networking. But is it working? there is a considerable amount of anecdotal evidence (and some research) to show that there is a ratio for success - 90:9:1 where one person created or initiated the environment nine people edit, moderate or drive the … [Read more...] about Social networking in L&D is it effective?
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? yes - if you are inconsistent, don't have a marketing plan and invest the wrong amount of time and effort. What does digital marketing mean to you? Today I received an email that offered a webinar that covered: The top 3 proven strategies for ensuring LinkedIn, Facebook, Twitter, LinkedIn, and YouTube add value to your business Why the WRONG STRATEGY can hurt you even more than NO STRATEGY. How automation DONE RIGHT … [Read more...] about Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
Who is responsible for marketing? If we Google or Bling "who is responsible for marketing" we get marketing, directors or everyone. Indeed many thought leaders on marketing say: "Everyone in your company should be aware of the marketing message, visions, and goals of the company, and should reflect that message in everything they do that is related to the product and your customers." Which is a truism, but how many organizations actually actively encourage all staff to participate. On a regular … [Read more...] about Who is responsible for marketing? – all change in the business world
Social Networking Destroyed My Life Some months ago we published a humorous piece on "The Dangers of Social Networking in 2010". This was generally well received, and has been linked to by several other authors exploring the problems of using Twitter, FaceBook and other Social networking tools as part of business or education. There are some real dangers and some real opportunities in the business and learning contexts. Recently I have been reading more and more about teachers being … [Read more...] about The Dangers of Social Networking – Duplicity
Dangers of Social Networking & Technology As technology pervades closer and closer into every task we do we are increasingly connected in a disconnected way to the people around us. Today I received this interesting little list and thought it good enough to share: You know you are living in 2010 when... 1. Realising you accidentally enter your PIN/ password on the microwave 2. Artificial - You haven't played solitaire with real cards in years 3. Phone numbers - You have a list … [Read more...] about The Dangers of Social Networking in 2010
Social Networking In the Real World The morning after the night before... Last night saw the second ever ConnectingHR "Tweetup" or networking event in Central London. The event was again organised by @joningham and @garelaos and like the first was a great success - both in terms of numbers and atmosphere. The event was sponsored by @courtenayhr Over 80 people had registered for the event, and despite the searing London heat the majority were in attendance - and some that did not … [Read more...] about #ConnectingHR – Networking, Beer and Red Knickers
Making Twitter & Networking Work for Business At a networking event last night in London #connectingHRamonst the many discussions were several on Twitter and its use in HR and business. The event was the first independent HR based tweetup in the UK and was very successful and well attended - over 100 registered and I would estimate that approximately 60-70 people were in attendance. One comment I heard was "I expected it to be a room full of people on laptops and geeks, but these are real … [Read more...] about Making Twitter Work for Business – #connectingHR
Is Twitter a serious communication tool or a “social notworking” solution? I have to say that I find it as both. There are people that tweet about their breakfast, what the cat dragged in etc, and there are those that share learning nuggets, news and ideas. The name of the game is selectivity. certainly I have found twitter more useful for finding useful web resources that I have with many blogs. Don’t get me wrong, blogs are great – but often contain too much information to skim and catch … [Read more...] about Do you Twitter