Introduction to the Ansoff matrix Igor Ansoff is known as the father of strategic management. He was a mathematician and business manager. In the 1950s his work was developed and eventually published providing managers and the marketing world with a simple, practical tool that is in use 50 years later.In essence the Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.Ansoff's product/ market matrix suggests that a business' … [Read more...] about Ansoff matrix – product market grid – Management theory & model
nine box grid model
Nine Box Grid - organizational development models - 3x3 grids 9 box management modelsNine box grid models are used to help plot or show performance based on two factors. The grid or nine boxes are used to define behavior or performance. there are many variants, what is important is not to find the "perfect" model - but the best fit for your goals and current/ desired culture.Scroll down for nine box grids used in talent management.Ansoff marketingAn example of a nine box … [Read more...] about nine box grid model
