Introduction to the Ansoff matrix Igor Ansoff is known as the father of strategic management. He was a mathematician and business manager. In the 1950s his work was developed and eventually published providing managers and the marketing world with a simple, practical tool that is in use 50 years later.In essence the Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.Ansoff's product/ market matrix suggests that a business' … [Read more...] about Ansoff matrix – product market grid – Management theory & model