A Blog (short for web log) is a public communication that enables interactions between the author and their readers. Whilst not all bloggers in the public arena allow comments and dialogue, the vast majority do, indeed it is this interaction (or the possibility of the interaction) that makes the blog different from other communication tools. The difference that often makes the difference.Recently I have been reading some internal blogs by senior leaders in an organization, and it is obvious … [Read more...] about To blog or not to blog – Internal or corporate blogs
How to write a blog – getting motivated to write
How to write a blog is continued from a recent post “How to write a blog – length and regularity”, this piece looks at how to write. Using this approach it will be easier to write well and regularly!The author Rachel Aaron (The Spirit Thief) on her blog introduced a concept for professional writers to increase their writing rate. Whilst this is not important for “business” bloggers (internal or external), the tool she introduces is helpful to resistant writers. This tools is called “The … [Read more...] about How to write a blog – getting motivated to write
Blogging for business – How to write a blog – length and regularity
No matter where you are in a business, internal communication tools are increasing, and we are expected to write a blog. Many of us either hate the thought of writing or just cannot be motivated to do it.Whilst researching something I came across a great tip for blog writers. This blog shares some of that. How long should a blog be? Some research was done into some of the most popular blogs on the internet suggests that successful blogs are between 250 and 600 words. This is a lot less … [Read more...] about Blogging for business – How to write a blog – length and regularity
