The world of business, sales, marketing and communications is changing, the question is are you 'up' with the new strategies or will you be scampering around for the scraps after the main pack have eaten? Use of social media as a part of an organizations marketing and sales strategy should not be overlooked. 10 key questions to ask your senior managers (or yourself) Do you have enough information to decide whether to ignore or engage new technologies? Do you know what your … [Read more...] about Modern Marketing – You don’t know what you don’t know
Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
Actually its simple when you think about it. There are millions of blogs around the world. So why do people read some and not others? What is the single real reason why 99% of people read a blog? The single real reason why 99% of people read a blog? Is most often because of the title! Next it's the reputation of the author ;) What were you expecting 1000 words on how to make money blogging? Put simply it's about timely titles and valuable content... done in an authentic … [Read more...] about The single real reason why 99% of people read a blog
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? yes - if you are inconsistent, don't have a marketing plan and invest the wrong amount of time and effort. What does digital marketing mean to you? Today I received an email that offered a webinar that covered: The top 3 proven strategies for ensuring LinkedIn, Facebook, Twitter, LinkedIn, and YouTube add value to your business Why the WRONG STRATEGY can hurt you even more than NO STRATEGY. How automation DONE RIGHT … [Read more...] about Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
How Blogging Can Help Business Increase Sales Those of us that blog for business know this stuff works, but it is useful when we come across small prices of research which support and reinforce our actions. Interestingly while blogging for B2B (Business to Business) is not as effective as B2C (Business to Consumer) - it still has a significant impact on traffic and sales. What is not said however is the location of the blog. Is in on the site or off site? I suspect it is on site for this … [Read more...] about How Blogging can help Business Increase Sales
Social media expert or wannabe? ... or how to spot a fake social media expert. Let me start this piece by saying that I am not a social media “expert”. I use social media for marketing and promoting my business, but It is not a service that I routinely do for people. What frustrates me is people that claim to be experts in helping businesses in social media, but are blatantly not. The more you look around, the more people there are that proport to be “experts” in this area. Why are there … [Read more...] about Social media expert or wannabe?
Top International Leadership Blogs While doing some searches today (Jan 2012) for material and inspiration I came across this page at Invesp which lists not only top leadership blogs - but all the feeds etc. Below is one of their core tables - see their article for a full list. Which is your favourite leadership blog and why? Leadership Blogs: The ultimate rank # Blog Title RSS Site Score 1st How to Change the … [Read more...] about Top International Leadership Blogs
RapidBI listed as one of the Top 50 HR blogs in the World Today whilst traveling back home from running workshops across the UK all week I picked up on a twitter thread about top HR Blogs. With Jon Ingham congratulation several people for their blogs. Low an behold RapidBI was one of them! Thank you Evan Carmichael! So RapidBI is included in Evan Carmichael's site (the Internet's #1 resource for small business motivation and strategies) as a Top 50 Human Resources blog to watch (or … [Read more...] about Top 50 HR blogs in the world