The PEST or PESTLE analysis is one of the most common diagnostic tools used in marketing and business planning. Its six basic perspectives provide a framework for understanding external factors which may impact the organization, which is easy to follow and yet the tool is so often misunderstood.PESTLE - Political, Economic, Sociological, Ecological, Legal, Environmental.PESTLE provides the external perspective to a SWOT analysis...where: PESTLE + PRIMO-F = SWOT Six simple rules for … [Read more...] about 5 common mistakes in doing a PESTLE analysis
Brainstorming technique for innovation, creativity and problem solving – a business strategy
Introduction to Brainstorming Brainstorming as an approach or technique can be an effective way of generating many ideas on a specific issue which can then be filtered and reviewed to determine which idea or approach is the most appropriate.Brainstorming as a technique is most effective with groups of between 8 and 12 people performed in a relaxed environment. History of Brainstorming Brainstorming is a technique often used by groups, but can be done alone (although this is not as … [Read more...] about Brainstorming technique for innovation, creativity and problem solving – a business strategy
