RapidBI

Eight Orientations of #Innovation

What Is Your Creativity And Risk-Taking Orientation?

Measuring the creative sense and risk-taking orientation of individuals in organisations helps to explain why one organisation (or team) stagnates and dies, another takes excessive risks and lands in bankruptcy, and yet others are moderately to extremely successful.

The four orientations in the corners represent people who rank either extremely high or extremely low on creativity or risk taking. When the extreme types become more socialised, Sustainers (low creativity, low risk taking) may become Modifiers; Challengers (low creativity, high risk taking), Practicalizers; Innovators (high creativity, high risk taking), Synthesizers; and Dreamers (high creativity, low risk taking), Planners.

While the model and interpretations are based on only two variables of personality and behaviour. Nevertheless, they provide a window through which to examine yourself while keeping in mind the many other factors that help to make you (and your organisation) what you are.

 

The Eight Orientations of the Creatrix innovation model described:

The Outside (or extremes) Orientations
Challengers	Have the attitude of “do it”-if we do nothing we will lose out Get excited about new ideas-most often to drive home the ideas of others May take on too many ideas and can find it difficult to complete all of them
Sustainers	Usually prefer stability to change Take chances only when necessary Appreciate what has worked in the past. Often feel change is done for its own sake Hold an organisation accountable and true to its mission
Dreamers	Are creative-constantly coming up with new ways to do things Strong on ideas, not strong on how to get them accomplished Can be the creative juice for the organisation, but need to partner with people who can execute the ideas
Innovators	Have a new idea every minute Always think they can figure out how they can make things happen Keep an organisation off balance—not always a good thing Can hit the “Grand Slam”

Inside (or social) Orientations
Practicalizers	Like changes-but not too many all at once Are willing to try something new, but look for the practical Will come up with creative ideas but do not consider this their strength
Modifiers	Add value by making incremental improvements Like to “test the waters” as a first step Don’t take risks unless the benefits outweigh the current state of affairs
Planners	Believe that an idea has merit if it fits within the plan Want information and data before making a decision or taking a risk Will come up with creative ideas within known parameters
Synthesizers	See possibilities in everything Create by putting things together-often unusual combinations that work in new ways Will drive an idea home but not at all costs-are more cautious than the Innovator

 

Related article: Innovation-aim-assess-activate-apply-model

Find out more at www.creatrix.com or www.innovativecapacity.co.uk

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RapidBI is an organizational effectiveness consultancy based in the UK but working internationally.
© RapidBI & Mike Morrison 2011 - this article/ page is free to copy and use on the condition that an active link back and reference is made to this site and page. Thank you for your understanding and co-operation.

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Related posts that may be of interest to you:

1. Creatrix Innovation Inventory
2. innovation culture fresh perspective
3. innovation equation creativity risk
4. Innovation – Creating an organizational wide culture of executive innovation
5. Innovation – Individual or team effort – "Collective Leadership"
6. Innovation Aim-Assess-Activate-Apply model

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