Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
2015 update on 90-9-1 & 70-20-10 Is the 90-9-1 rule for online community engagement dead? Is it dead, different or a distraction? Crystal in her blog starts exploring the 90-9-1 rule based on the 2012 BBC research which suggests that 77% of people are creators. I will come back to this later. Certainly it can be a distraction if you apply the 90-9-1 with any weight. Certainly it is different, but dead..? Let's explore things a little. Setting the scene - why write this update on 90-9-1 … [Read more...] about Is the 90 9 1 dead? Is this relevant in 2015 and beyond? Do people still lurk?