Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
Introduction to 80-20 In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto's Principle. While it may be misnamed, Pareto's Principle or Pareto's Law as it is sometimes called, can be a very effective tool to help you manage … [Read more...] about Pareto's Principle – The 80/20 rule
2015 update on 90-9-1 & 70-20-10 Is the 90-9-1 rule for online community engagement dead? Is it dead, different or a distraction? Crystal in her blog starts exploring the 90-9-1 rule based on the 2012 BBC research which suggests that 77% of people are creators. I will come back to this later. Certainly it can be a distraction if you apply the 90-9-1 with any weight. Certainly it is different, but dead..? Let's explore things a little. Setting the scene - why write this update on 90-9-1 … [Read more...] about Is the 90 9 1 dead? Is this relevant in 2015 and beyond? Do people still lurk?