Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
Toolism – 5 management tools that are past their sell by date
Toolism - 5 management tools we rely on that are past their sell by date Unlike the food we buy in the shops which come with Sell by, Use by and Best before dates, the management tools we use come with no such context or advice. We believe the hype with which they are sold to us.What do Human Resources, Change Management, Learning & Development and Consulting have in common? All professionals in this arena rely on tools or processes. Many of these tools and processes have been around … [Read more...] about Toolism – 5 management tools that are past their sell by date