Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
The future of HR in an ever shrinking world of work
The world of work has changed, but is HR changing fast enough? What is the future of HR?It is all very well saying that HR needs to do things differently as well as different things, but what things? How? Why? Where has HR come from? It helps to understand the history of HR a little.In the UK the CIPD track this on their web site and capture the early journey in this statement: The CIPD, as we know it today, started life in 1913 as the Welfare Workers’ Association. We’ve been helping … [Read more...] about The future of HR in an ever shrinking world of work
