Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
2-minute Twitter guide for marketing
Twitter is currently one of the fastest growing communication tools available to organizations big and small. While origionally designed as a social networking/ chat tool, it is rapidly finding its way as a marketing and training tool.Twitter is both a social and marketing tool - don't abuse either approach. If your tweets are mainly business - tell people in your bio or DM (if you must). If its mainly personal declare it too - sure you many lose some followers in the short term, but gain in … [Read more...] about 2-minute Twitter guide for marketing
