Digital Marketing Strategy - do you have one?What is digital marketing?Many of us use Twitter, Facebook, LinkedIn and many other web 2.0 tools, but is it activity or is it strategy? Does it matter? Do we need a digital marketing strategy?The difference to me is in the results. It is all very well being seen on the social media sphere, but does it add value to your business? Does it generate more income that you would have without the activity. re you putting the right effort effort … [Read more...] about Digital Marketing Strategy for HR Professional Services Providers – what is a digital marketing strategy?
Twitter as a marketing tool for SMEs
Low cost marketing for smaller businesses on TwitterBudgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year?Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy:2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? yes - if you are inconsistent, don't have a marketing plan and invest the wrong amount of time and effort.What does digital marketing mean to you?Today I received an email that offered a webinar that covered:The top 3 proven strategies for ensuring LinkedIn, Facebook, Twitter, LinkedIn, and YouTube add value to your business Why the WRONG STRATEGY can hurt you even more than NO STRATEGY. How automation DONE RIGHT … [Read more...] about Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
