Human Resources - gate keepers or enablers According to a survey by SilkRoad, over 75% of HR professionals feel that they are being left behind when it comes to social media. With a 91% of firms claiming to use social media to evaluate potential candidates, what we all do online can make or break our next career change. Knowing what we should (and should not be doing), is becoming increasingly important. Collaboration through Social Media One of the nirvana of HR is employee engagement. … [Read more...] about HR Must Embrace Social Media
Social media marketing - tips for success in 2010 Read my 9 top tips for social media marketing below. As entrepreneurs and smaller businesses marketing is a vital yet difficult concept for many of us. Many of us hate it and want to find the "quick fix". What prompted me to write this article was receipt this morning of a 'newsletter' I get that goes straight to my junk mail. It is from Kenneth Yu "the Puppet Master" (take care with his sites as they take a lot of processing power and clever … [Read more...] about You reap WHAT you sow – what does this mean in marketing?
Twitter tools are changing the way we can use twitter Twitter is used by many different people, using many different twitter tools (and twitter tools are changing the way we can use twitter), for many different reasons: entertainment, connections, communicatuion, promotion, selling, making money, engaging with people, building relationships, managing customer expectations, creating customers etc If you use twitter for business (especially if you use twitter tools rather than just apps), … [Read more...] about Twitter tools are changing the way we can use twitter
What makes a successful social media marketing strategy? As more and more people go freelance, marketing is increasingly important. Yet at a time when there are more freelance trainer, consultants & advisers, only a few seem to get the importance of having a serious approach to marketing. Often I get questions in email and phone calls from people about why some people get success and some don’t get success from social media and twitter as marketing tools. Where social marketing includes: … [Read more...] about 6 ways for social media (twitter) to work for marketing
For those of us that use the net during work time, there are two types of networking sites, those that can aid learning, productivity and build business relationships and those that can slow or even stop work in its tracks. In this article, I explore the risks to individuals and businesses in the growing use of personal contact sites. Personality types Are you the type of person that enjoys getting post or personal emails. For some of us, personal messages from people they know (or don’t … [Read more...] about Networking or not working? – The value of social networking
Managers engage, so do we as 'community' champions Having a community or network (intranet or social network) is one thing, growing it and building trust is quite another. Engagement of users, be they employees or customers is vital for the strategy to be sustainable and successful. Remember the 90:9:1 rule, our goal must be to beat this. As organizations become more geographically diverse, having the ability to share knowledge, communicate and network is a competitive advantage. Using … [Read more...] about 10 tips for engaging people
View the story "#socatwalk" on Storify #socatwalk Time-line from the #socatwalk event at marketing Week Live. the event was run by Collaboration matters. Taking Social Media & using it as a tool for and with Social Business tools & strategies. #twitter #IBM #socialbiz #rapidbi Storified by Mike Morrison · Tue, Jul 03 2012 04:15:05 RT @marie_wallace: The Future of #Retail | Marie's Ramblings & Ruminations http://bit.ly/Lh2PnG #socatwalk #ibmsocialbiz #ibmcnx #socbiz … [Read more...] about socatwalk – a collaboration story of social media into social business
Social Media - Fad or "Business as Usual"? On one discussion group in which I am an active participant, a member (of a closed professional group) said that social media was just a fad. Now this was in the context of the problems that social media is causing regarding data protection, confidentiality, brand positioning etc. is social media a fad? or is there more going on that many of us have yet to realise? FAD, a definition Free dictionary defines fad as: A fashion that is taken up … [Read more...] about Social Media – Fad or Business as Usual
Social media & social business in small enterprises One of the major changes under way in very large and global businesses is the adoption of collaboration tools. Often these are social media based software tools which allow people from different business units or divisions to collaborate with others. In an organisation which is not in competition with other divisions this makes sense, but what about small businesses? Many of us in “micro businesses” collaborate on projects and … [Read more...] about Social media & social business in small enterprises
Social media expert or wannabe? ... or how to spot a fake social media expert. Let me start this piece by saying that I am not a social media “expert”. I use social media for marketing and promoting my business, but It is not a service that I routinely do for people. What frustrates me is people that claim to be experts in helping businesses in social media, but are blatantly not. The more you look around, the more people there are that proport to be “experts” in this area. Why are there … [Read more...] about Social media expert or wannabe?
How to get 1000s of followers on Twitter So just how to get 1000s of followers on Twitter.. quickly? Well maybe you can't - at least not in the way you are expecting or many spammers will have you believe is possible. One of the ways that smaller (and big) business can attract customers is through social media. Twitter for a variety of reasons has become very popular. A short lesson from history about twitter In the past when we wanted to market we needed mailing lists of thousands or … [Read more...] about How to get 1000s of followers on Twitter
Social technology is THE productivity tool Social media has changed the way many of us communicate, engage and collaborate, yet to many organizations "social media" is a dirty word. With many employers believing social media to be Facebook, Twitter and YouTube, IT departments all over are increasingly blocking employee access to these sites. The simple reality is that organizations cannot stop staff from using social media, all they can do is help employees find increasingly innovative ways … [Read more...] about Farewell Social Media – Hello Social Business
Reasons I will unfollow you on twitter Following a post on connecting or more accurately not connecting on LinkedIn a few weeks ago, this prompted me to write a short series on other social networking tools. Please read this in the context of how and why I use Twitter. My/ our context for Twitter For me and the RapidBI team, Twitter is both a marketing and engagement tool. I (RapidBI) use twitter to reach potential customers or website users. My interest in you is as much about what you … [Read more...] about 15 reasons I will unfollow you on twitter
10 reasons why I won't connect to you on LinkedIn Connect to you on LinkedIn - well that depends... LinkedIn has become THE connection and networking tool. It easily allows members (for free) to connect with people they know, share ideas, thoughts and of course look for new employment opportunities. The principle is simple, if you know someone then invite them to connect… it's as simple as that. Or is it? Do people connect to you on LinkedIn, why? When I first joined LinkedIn I would … [Read more...] about 10 reasons I won’t connect to you on LinkedIn
Social Media – the power of communications using internal & external talent Social business is born and its all change for Human Resources, marketing, communication, engagement,talent management... At one level or another we have all been impacted by some form of social media, LinkedIn, Facebook, Twitter, Forums, Blogs, Yammer, Sametime, MSN etc. Over the last few months we have seen the Arab Spring, and many other changes to the society in which we live. On a day to day basis it is not … [Read more...] about Social Media, Talent Management & Communications #cipd11
Social Media & Customer Service Over the past few months I have been (un)fortunate enough to have experienced some very poor customer service in the context of relatively high value purchases. In each case after failing to have the problem acknowledged by the appropriate customer service channel I have put up a direct tweet or two, and the reactions have been curious. From a direct point of view I have had everything from very quick resolution through to being completely ignored. However … [Read more...] about How to use Twitter for great customer service
Connecting with Business Leaders In the last couple of days I have seen more and more about the #100thoughts events programme from the HSBC. On the event website they describe the events as: "We are currently identifying 100 leading business thinkers in each of our regions across the UK. They will be invited to attend one of our sixteen planned national business events, where they will get the opportunity to network with like-minded businesses and gain insight into how others are meeting the … [Read more...] about 100 Thoughts on Business – banks using social media
Can we Learn from Social Media? One thing that amazes me is the lack of acceptance in the Learning and Development world of Social Media. At a conference workshop last year, out of 40 people only three used social media for learning. Sure some organizations are setting up LinkedIn groups, Ning or other groups and forums for people to share ideas, but that is in many ways an extension of networking or action learning that already exists, just migrating to new platforms. Learning through social … [Read more...] about Learning and OD through Social Media
Anatomy of a Training Environment What should be in the training room of the future? Times are changing as should the use and technology within a training room and training venue. But what technologies could be used to create an effective learning environment? While at some high-tech training rooms recently it got me thinking, what would I want in my perfect training room? Let's look at what most training rooms (should) contain: Powerpoint/ data projection Flip-charts Walls to put … [Read more...] about The Perfect Training Room Of The Future – now!
How to make money from Twitter? This wonderful free service has no commercial opportunity, those that have tried have failed… One of the missing features is the ability to have links on the ‘twitter background’ and this is worth paying for – what about offering for a small annual fee the ability to have an active link in the background area? Pay per additional link and pay to have an RSS feed? Those that want it will but it – those that don’t wont.. and it wont interfere with third party … [Read more...] about Commercial model for Twitter