This is a historical page, and remains for historical reference only - Jan 2020 SEO (Search Engine Optimisation) is a specialist activity, expensive and you need to know what you are doing... don't you? Right?... wrong!The current commercial and financial climate that we are operating in is causing most of us to tighten our belts and think twice about spending. This especially true for Training, HR and other small consultancies and entrepreneurs. SEO has always been seen as a "technical" … [Read more...] about Don’t let SEO burst your budget
7 tops ways of promoting your website
7 key ways to promote your business & website It is all very well having a website - but how do people know its there - and more importantly do the great modern gods (Google, Bing, Yahoo etc) know you exist? do they think your site is important?Relevant - Does your website CLEARLY say what you do & don't do? - its all very well people finding your site - but you need them to contact you. Ensure your offer is obvious - ask for friends & family what they make of your site. … [Read more...] about 7 tops ways of promoting your website
Twitter tools are changing the way we can use twitter
Twitter tools are changing the way we can use twitter Twitter is used by many different people, using many different twitter tools (and twitter tools are changing the way we can use twitter), for many different reasons:entertainment, connections, communicatuion, promotion, selling, making money, engaging with people, building relationships, managing customer expectations, creating customers etcIf you use twitter for business (especially if you use twitter tools rather than just apps), … [Read more...] about Twitter tools are changing the way we can use twitter
6 ways for social media (twitter) to work for marketing
What makes a successful social media marketing strategy? As more and more people go freelance, marketing is increasingly important. Yet at a time when there are more freelance trainer, consultants & advisers, only a few seem to get the importance of having a serious approach to marketing.Often I get questions in email and phone calls from people about why some people get success and some don’t get success from social media and twitter as marketing tools.Where social marketing includes: … [Read more...] about 6 ways for social media (twitter) to work for marketing
22 Laws of Marketing
Making Marketing Work As a business we often need to undertake marketing as well as sales activity (short term and long term views). But how do we do it? What can we learn from the giant international companies and brands?While waiting for a conference call, I noticed this book on my book shelf, and dug it out for a quick read - its been some times since I last looked at it. As I was thumbing through I realised that there was actually some great and practical ideas here so thought - I must but … [Read more...] about 22 Laws of Marketing
Trainerbase-making-the-most-of-your-membership
Are you a member of TrainerBase? Are you making it work for you? In this article Mike Morrison describes how he as made it to be number 1 listing in TrainerBaseOk so you have ‘signed up’ but what is TB and how can you make it work for you? Note – if you are a not yet an enhanced member you will not be getting the most from your subscription! I looked at the options and realised that the membership option for the highest ‘price’ provided by far the best value… No such thing as a free … [Read more...] about Trainerbase-making-the-most-of-your-membership
Which is better for business – Twitter or status.net
This morning I heard that Identi.ca has changed its name to status.netWhich is better for business?While no-one can deny the success of twitter, one of the significant edges twitter had was its added value from a SEO point of view. Unfortunatly now all tweets have the nofollow tag active, so while twitter is a great communication channel it has lost its edge. In comes Identi.ca or now status.netOffering the same great micro-blogging service (at the moment) all links are follow links, … [Read more...] about Which is better for business – Twitter or status.net
10 ways to lose twitter followers – or ways to encourage people to unfollow you
10 easy ways to lose Twitter followersIn this 'wild west' time of twitter, while businesses are exploring how to make the most from this excellent and powerful communication tool, and small businesses are looking to exploit this free (low cost) medium, many of us are looking for ways to increase our followers.In the hunt for new followers are we at risk of long term damage to our reputation?As an avid user of Twitter I have found it to be a powerful communication and marketing … [Read more...] about 10 ways to lose twitter followers – or ways to encourage people to unfollow you
New Twitter unfollow tool-people that don't engage with you
Twitter - unfollow people that don't engage with you Do you follow lots of people that don't add value to your network? Would you like to unfollow anyone that has not engaged with you?Twitter is more than just about collecting followers, it is about providing a 2 way communication and value add to the receiver of the tweets.Twitter is many things to many people, my main account @rapidbi is a business feed which is used for marketing our business. It is important to us that people find the … [Read more...] about New Twitter unfollow tool-people that don't engage with you
Twitter was down… where are your communication eggs?
Its been a difficult few days for Twitter the social not-working siteOver the last few days it has now been down for several hours each day and the BBC and other are reporting that it is due to the site being spammed and causing a denial of service - this means that a co=ordinated attack has taken place to take the site 'off the air'.In addition, Twitter has had to take their API service down - this means that when Twitter is 'up' it is only available to a limited number of services, and … [Read more...] about Twitter was down… where are your communication eggs?
Five Ways to Engage the Unconscious Mind
Here are five of the more compelling ways to do engage people.Use them for web, course notes, marketing and other collateral. Use sex, food, or danger 1. Use sex, food, or danger. The unconscious mind pays attention to the possibility of sex, to food, and to danger. If you use any of these triggers at a web site then the unconscious pays attention. So show a picture of a good looking man and/or woman with a flirtatious look in their eyes, or a full colour picture of luscious food, or a … [Read more...] about Five Ways to Engage the Unconscious Mind
2-minute Twitter guide for marketing
Twitter is currently one of the fastest growing communication tools available to organizations big and small. While origionally designed as a social networking/ chat tool, it is rapidly finding its way as a marketing and training tool.Twitter is both a social and marketing tool - don't abuse either approach. If your tweets are mainly business - tell people in your bio or DM (if you must). If its mainly personal declare it too - sure you many lose some followers in the short term, but gain in … [Read more...] about 2-minute Twitter guide for marketing
Models for use in leadership, change, projects and management
Management models and theories are tools that help to shape the way we think, manage and run our organisations.This page lists some of those management models found to be of value by the team at RapidBI.Jump straight down the page to our leadership, management and coaching models UPDATE Jan 2011 Our slide sets have now been updated and include over 400 fully editible management models[wpcocategory id="8"]Introduction Management models are not in themselves a … [Read more...] about Models for use in leadership, change, projects and management
