We have all come across the following marketing strategies (in one shape or form): Minute to win it Elevator pitch Get your point over in 30 seconds or less All of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to: ReTweet or post your message Be interested enough to proactivly find out more about … [Read more...] about Centurion pitch – the key to success in social marketing?
Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
Many people believe that one of the most successful ways of starting as a freelancer and maintaining a growing consulting or training business is to specialise or to find your own niche. What is a business niche? A niche business is one with a focus or area of specialisation. It is a market segment that particularly suits your experience, knowledge, talents, interests and personality. It is a segment of the market that you can make your own. You make it yours because it fits your expertise and … [Read more...] about Going Freelance in difficult times – consulting and training
Introduction to the Ansoff matrix Igor Ansoff is known as the father of strategic management. He was a mathematician and business manager. In the 1950s his work was developed and eventually published providing managers and the marketing world with a simple, practical tool that is in use 50 years later. In essence the Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff's product/ market matrix suggests that a business' … [Read more...] about Ansoff matrix – product market grid – Management theory & model
Evaluating the impact of training is this as successful as we would like to believe? On one forum I regularly visit was the question: I am currently trying to answer a question for my course, but have hit a slight problem. The question I need to answer for my written project is:- Conduct an analysis to determine the effects that training has had on the success of your organisation. I was planning on writing about Customer Service training we have been running on going for the last 18 … [Read more...] about Evaluating the impact of training – another failure
Colour is important when it comes to brand design. We react differently to certain colours – allowing them to influence our decisions and come to conclusions about something before we have even tried the product. Red Logos It’s a well known fact that red is a colour symbolising passion but did you also know that it can encourage you to eat? The colour itself doesn’t make you hungry but it evokes feelings of happiness, excitement and love – feelings many of us harbour towards our favourite … [Read more...] about What the colour of your logo says about your brand
Do you cover all your social media with all of your content? Many of us write blogs and articles on LinkedIn, on our own blogs or as a guest blogger on other peoples sites. The perceived wisdom of the SEO and marketing gurus is to push your piece everywhere. Twitter, Facebook, LinkedIn status, all of your LinkedIn groups, StumbleUpon etc. In fact everywhere you can. But is this "push everywhere" a help or a hindrance? Certainly the wider you promote the content, the more people will see … [Read more...] about Do you cover all your social media with all of your content?
Today I received a great email, its text without the advert is below: Dear Mike, I’m going for the plain English approach here because I want to keep things simple, in the hope you’ll find time to get back to me. We (xxxx) are a full service integrated demand generation agency with specialties in working with technology, ecommerce and people services businesses. Our goal has always been to deliver high impact and measurable campaigns that really do deliver outstanding results. This … [Read more...] about Plain English communications?
Can Online Forums Damage My Small Business? The fact that word on the Internet travels so quickly can be beneficial to small businesses regarding advertising and word of mouth recommendations. Unfortunately, it can also be detrimental if the wrong thing is said. With all the different social media sites and forums online, any business needs to stay abreast of what is and is not acceptable. Is there a choice? Can any business afford not to be online or on social networks and forums? I … [Read more...] about Can online forums damage my small business
Some events are public, some are private. Sometimes we are lucky to be allowed to attend a private event and share. This is a blog on marketing excellence from a trade event somewhere in the South East of England for a group of elite professionals in the marketing space. For commercial reasons I cannot say where this marketing excellence event is happening, or who it is for, but I can share some of the great learning taking place. Marketing Excellence Speakers The lead speakers … [Read more...] about Marketing Excellence #TDAD13
Social media marketing - tips for success in 2010 Read my 9 top tips for social media marketing below. As entrepreneurs and smaller businesses marketing is a vital yet difficult concept for many of us. Many of us hate it and want to find the "quick fix". What prompted me to write this article was receipt this morning of a 'newsletter' I get that goes straight to my junk mail. It is from Kenneth Yu "the Puppet Master" (take care with his sites as they take a lot of processing power and clever … [Read more...] about You reap WHAT you sow – what does this mean in marketing?
SEO (Search Engine Optimisation) is specialist, expensive and you need to know what you are doing... don't you? Right?... wrong! The current commercial and financial climate that we are operating in is causing most of us to tighten our belts and think twice about spending. This especially true for Training, HR and other small consultancies and entrepreneurs. SEO has always been seen as a "technical" area and only for the specialists. Few people have said that you can do it yourself with … [Read more...] about Don’t let SEO burst your budget
7 key ways to promote your business & website It is all very well having a website - but how do people know its there - and more importantly do the great modern gods (Google, Bing, Yahoo etc) know you exist? do they think your site is important? Relevant - Does your website CLEARLY say what you do & don't do? - its all very well people finding your site - but you need them to contact you. Ensure your offer is obvious - ask for friends & family what they make of your site. … [Read more...] about 7 tops ways of promoting your website
Twitter tools are changing the way we can use twitter Twitter is used by many different people, using many different twitter tools (and twitter tools are changing the way we can use twitter), for many different reasons: entertainment, connections, communicatuion, promotion, selling, making money, engaging with people, building relationships, managing customer expectations, creating customers etc If you use twitter for business (especially if you use twitter tools rather than just apps), … [Read more...] about Twitter tools are changing the way we can use twitter
What makes a successful social media marketing strategy? As more and more people go freelance, marketing is increasingly important. Yet at a time when there are more freelance trainer, consultants & advisers, only a few seem to get the importance of having a serious approach to marketing. Often I get questions in email and phone calls from people about why some people get success and some don’t get success from social media and twitter as marketing tools. Where social marketing includes: … [Read more...] about 6 ways for social media (twitter) to work for marketing
Who is responsible for marketing? If we Google or Bling "who is responsible for marketing" we get marketing, directors or everyone. Indeed many thought leaders on marketing say: "Everyone in your company should be aware of the marketing message, visions, and goals of the company, and should reflect that message in everything they do that is related to the product and your customers." Which is a truism, but how many organizations actually actively encourage all staff to participate. On a regular … [Read more...] about Who is responsible for marketing? – all change in the business world
How Blogging Can Help Business Increase Sales Those of us that blog for business know this stuff works, but it is useful when we come across small prices of research which support and reinforce our actions. Interestingly while blogging for B2B (Business to Business) is not as effective as B2C (Business to Consumer) - it still has a significant impact on traffic and sales. What is not said however is the location of the blog. Is in on the site or off site? I suspect it is on site for this … [Read more...] about How Blogging can help Business Increase Sales
Accreditation buttons - who are you? Is the person why they really say they are? - protecting your IP & reputation - "accreditation buttons" Recently I have been thinking about using of the logos of the professional bodies I belong to on this and other sites - but then many do not want their IP used (ie their Logo) as it may be seen as an endorsement. At the same time I want to be able to use this as a differentiation. How could this be a win/win? This got me thinking … [Read more...] about Checking professional membership or accredited user status
Social Media & Customer Service Over the past few months I have been (un)fortunate enough to have experienced some very poor customer service in the context of relatively high value purchases. In each case after failing to have the problem acknowledged by the appropriate customer service channel I have put up a direct tweet or two, and the reactions have been curious. From a direct point of view I have had everything from very quick resolution through to being completely ignored. However … [Read more...] about How to use Twitter for great customer service
How to develop a marketing plan for your training company What is a marketing plan? A Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of time. So if you are currently in business or looking to set up a training company or starting out in freelance training, the … [Read more...] about Marketing plan for a training company