Freelancing in training, coaching & consultancy Over the summer time (and early in the new year) we often reflect on our position and of our career options. Some of us start looking for new roles, others for different challenges like going freelance. In the current economic climate of course some of us may not have a choice.In this article I collate my experiences and those of other freelance providers. The list is presented in a (near) logical order, however the order presented is … [Read more...] about Freelancing in training, coaching & consultancy: How to stand out from the crowd
50 Tips for Using Twitter in Business
50 Tips for Using Twitter as a Marketing ToolTwitter is the communication tool of the moment. In 2008 if you had asked anyone about Twitter they would have thought that you were a bit of a geek - now many people are using it for social, learning and business purposes.Twitter is a powerful way to hear about the 'hear and now' thoughts on a key topic - not just from people you know or follow you - but from anyone interested in the topic - all in 140 character bite sizes pieces.Twitter can … [Read more...] about 50 Tips for Using Twitter in Business
Why to use Twitter as a business marketing tool
Why to use Twitter as a business marketing tool Use a new tools in the market as a key strategy? - you must be mad! In a changing economy, it might seem wrong to experiment with mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 800 million active users, while estimates place Twitter (which twitter doesn't disclose such figures) at around 5 million users. ** update Dec 2011 - Facebook is now 800+ active users and Twitter … [Read more...] about Why to use Twitter as a business marketing tool
From leadership to training & L&D
Your opportunity to request content on this siteOver the past 12 weeks I have been posting many short 'nuggets' on leadership, while I have a number of these to go I am now planning the next series - Training or Learning and Development.So here is your opportunity to contribute - what would you like to see added? what do you want mini-blog entries on? I expect that many topics will be developed into full entries, but these mini blog pieces have proved very popular.Just add your thoughts to … [Read more...] about From leadership to training & L&D
Centurion pitch – the key to success in social marketing?
We have all come across the following marketing strategies (in one shape or form):Minute to win it Elevator pitch Get your point over in 30 seconds or lessAll of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to:ReTweet or post your message Be interested enough to proactivly find out more about … [Read more...] about Centurion pitch – the key to success in social marketing?
twitter yammer tips for effective use
Twitter and other micro-blogs are an increasingly useful communication tool. However like any tool there should be an agreed etiquette. One of the best I have discovered is by Margaret Mason and in the style of a RT (Retweet) on Twitter here I republish this important list:Whether you’re a broadcaster, responder, or newbie, if you’d like to be a better citizen on Twitter, here are a few guidelines to help you navigate: 1. Watch your ratio.If only a few people follow you, but you follow … [Read more...] about twitter yammer tips for effective use
Blogs do they work for you
Web 2.0 and all that it means… blogs, twitter, interaction etc but what does it mean?Humans are social animals, we need to be part of a social group, a hierarchy. With the demise of the extended family, the nuclear family and more and more isolation perhaps it was inevitable that we will need to find a ‘new social group’.It is curious that over the past 15 years membership of voluntary organisations has changed. We no longer go to the ‘clubs’ that we once did to feel part of some … [Read more...] about Blogs do they work for you
Lessons in delegation for leaders from using twitter, a form of collaboration
Can we really learn leadership lessons from twitter? I believe so, and have spent the last 5 years learning a lot from twitter, but today it hit home that one of the hidden skills that can be learnt is the black art of delegation. Yes you read that correctly... delegation. How? Let me start with my short journey to this conclusion today. As many of you will know, in June I ceased being an active consultant with RapidBI and have taken a full time project role with a major global logistics … [Read more...] about Lessons in delegation for leaders from using twitter, a form of collaboration
You reap WHAT you sow – what does this mean in marketing?
Social media marketing - tips for success in 2010 Read my 9 top tips for social media marketing below.As entrepreneurs and smaller businesses marketing is a vital yet difficult concept for many of us. Many of us hate it and want to find the "quick fix".What prompted me to write this article was receipt this morning of a 'newsletter' I get that goes straight to my junk mail. It is from Kenneth Yu "the Puppet Master" (take care with his sites as they take a lot of processing power and clever … [Read more...] about You reap WHAT you sow – what does this mean in marketing?
Don’t let SEO burst your budget
This is a historical page, and remains for historical reference only - Jan 2020 SEO (Search Engine Optimisation) is a specialist activity, expensive and you need to know what you are doing... don't you? Right?... wrong!The current commercial and financial climate that we are operating in is causing most of us to tighten our belts and think twice about spending. This especially true for Training, HR and other small consultancies and entrepreneurs. SEO has always been seen as a "technical" … [Read more...] about Don’t let SEO burst your budget
7 tops ways of promoting your website
7 key ways to promote your business & website It is all very well having a website - but how do people know its there - and more importantly do the great modern gods (Google, Bing, Yahoo etc) know you exist? do they think your site is important?Relevant - Does your website CLEARLY say what you do & don't do? - its all very well people finding your site - but you need them to contact you. Ensure your offer is obvious - ask for friends & family what they make of your site. … [Read more...] about 7 tops ways of promoting your website
Having just been at the World of Learning Conference and blogged on behalf of TrainingZone's Watercooler I discovered that they were experimenting with Twitter as a 'soundbite' tool - so I have set up a Twitter account to see how this can add value to the worlds of training, OD and learning.So lets see what happens - please dont expect my Twitter to describe all my activities - they will all be around learning, development, change and management... also don't expect a post every day! … [Read more...] about Twitter
Twitter tools are changing the way we can use twitter
Twitter tools are changing the way we can use twitter Twitter is used by many different people, using many different twitter tools (and twitter tools are changing the way we can use twitter), for many different reasons:entertainment, connections, communicatuion, promotion, selling, making money, engaging with people, building relationships, managing customer expectations, creating customers etcIf you use twitter for business (especially if you use twitter tools rather than just apps), … [Read more...] about Twitter tools are changing the way we can use twitter
6 ways for social media (twitter) to work for marketing
What makes a successful social media marketing strategy? As more and more people go freelance, marketing is increasingly important. Yet at a time when there are more freelance trainer, consultants & advisers, only a few seem to get the importance of having a serious approach to marketing.Often I get questions in email and phone calls from people about why some people get success and some don’t get success from social media and twitter as marketing tools.Where social marketing includes: … [Read more...] about 6 ways for social media (twitter) to work for marketing
Top 20 UK HR Experts To Follow On Twitter 2012
Top 20 UK HR Experts To Follow On Twitter 2012 In the world of HR it's hard to know who to follow on Twitter all the time especially as the market grows and changes, a lot of people ask themselves who can I seek out as a source?Here’s a guide to the top 20 UK HR tweeters whose information and opinions we think are valuable to SMEs and bigger companies too alike.@hrlawonline. Keeping up with employment legislation is a must for any small business and the people at Fox Williams LLP can help … [Read more...] about Top 20 UK HR Experts To Follow On Twitter 2012
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? yes - if you are inconsistent, don't have a marketing plan and invest the wrong amount of time and effort.What does digital marketing mean to you?Today I received an email that offered a webinar that covered:The top 3 proven strategies for ensuring LinkedIn, Facebook, Twitter, LinkedIn, and YouTube add value to your business Why the WRONG STRATEGY can hurt you even more than NO STRATEGY. How automation DONE RIGHT … [Read more...] about Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy
June 2012 Top 100 Management Experts to Follow on Twitter
June 2012 Top 100 Management Experts to Follow on Twitter Each month Evan Carmichael publishes list of influential people on twitter - they are a great list to follow. June 2012 Top 100 Management Experts to Follow on Twitter#1) @gtdguy - David Allen (Up from #9)#2) @alevit - Alexandra Levit (Up from #21)#3) @hoamgtcom - HOA Management#4) @newwestmgmt - New West Management#5) @AMAnet - American Management (Up from … [Read more...] about June 2012 Top 100 Management Experts to Follow on Twitter
Twitter – corporate friend or foe?
Twitter - corporate friend or foe? The world of business has slowly started to welcome and adapt to blogs, but will the SMS of the web 2.0 world do the same thing? Is there a place for short 140 character entries? Do we want to know that someone has walked the dog this morning?Certainly Twitter has taken the media world by storm and many journalists are using the platform for short, up to the minute Soundbites.Over the coming months I am going to experiment with Twitter and share some of the … [Read more...] about Twitter – corporate friend or foe?
May 2012 Top 100 Management Experts to Follow on Twitter
May 2012 Top 100 Management Experts to Follow on Twitter On twitter? looking for great people to follow?Many of you may know Evan Carmichael’s site, Evan has a goal of “Helping Brands Connect to Entrepreneurs”, and his site is a gold mine of who’s who in the business world.Using a range of tools Evan measures and publishes top blogs and tweeters on a range of business related topics.I am pleased to say that @RapidBI is again mentioned in this important and increasingly influential … [Read more...] about May 2012 Top 100 Management Experts to Follow on Twitter
Top 100 Tweeters on Human Resources April 2012
RapidBI in top 100 Tweeters on Human Resources April 2012 Many of you may know Evan Carmichael’s site. Using a range of tools Evan measures and publishes top blogs and tweeters on a range of business related topics.His current one is the top 100 tweeters on human resources. And I am proud to say that @RapidBI is not only in the top 100, but we are number 6, Having been in the top 10 three out of the last four months.We include only the top 50, It’s a great list of twitter folk to … [Read more...] about Top 100 Tweeters on Human Resources April 2012
